In May 2024, the University of Europe for Applied Sciences (UE) unveiled a striking public artwork by British artist LUAP, Paul Robinson, during the Altonale cultural festival in Hamburg. The Pink Bear Pavilion – a four-metre-tall sculpture made from 2,500kg of recycled plastic – not only serves as a symbol of environmental consciousness and mental well-being, but also fosters interpersonal connections by encouraging visitors to reflect on themes of diversity, inclusion, and community.

To further celebrate this collaboration, UE has granted 17 ‘LUAP Pink Bear Scholarships’ with an overall fund of €250,000, aimed at supporting young people embarking on their dream careers with an undergraduate programme at UE.

The Pink Bear Pavilion represents a multifaceted approach to social impact, utilising innovative 3D printing technology with recycled plastic to create a sculpture that champions environmental consciousness. Originally conceived by LUAP as a personal escape, the installation symbolises mental well-being through its immersive design, featuring soft pink lighting that encourages visitors to find moments of comfort.

The project extends beyond artistic expression by offering LUAP Pink Bear Scholarships to make higher education more accessible, covering undergraduate tuition fees for talented students. Additionally, the pavilion showcases UE students’ work, including pieces that make art accessible to those with disabilities, demonstrating how creative initiatives can bridge community gaps and promote understanding.

Displayed at the Altonale Festival in Hamburg, the Pink Bear Pavilion engaged the public in critical themes of environmental awareness, mental health, inclusion, and diversity, providing a platform for emerging artists and encouraging community dialogue.